The “verified fan” ticket-buying method didn’t seem to work for long when it came to “Bruce Springsteen on Broadway” tickets.
Hundreds of tickets are now available on secondary sites like StubHub.com.
Fans were given a special code to purchase tickets prior to them going on sale at 10 a.m. on Wednesday.
Ticketmaster used Verified Fan in a bid to thwart brokers and bots, requiring buyers to register weeks ago.
Those who registered were to be selected randomly to receive text messages with offer codes several hours before tickets went on sale.
“Springsteen on Broadway” begins previews Oct. 3 ahead of an Oct. 12 opening at the intimate 960-seat Walter Kerr Theatre. The eight-week run is expected to play through Nov. 26. Springsteen will perform five shows a week.
Associated Press contributed to this story.