Rumble finalized its acquisition of Northern Data AG on June 17, 2026, gaining control of approximately 22,000 NVIDIA H100 and H200 GPUs in a single all-stock transaction.
CEO Chris Pavlovski made it clear this isn’t a side project. The company is positioning itself as a long-term competitor to hyperscale cloud providers, with a “freedom-first” infrastructure pitch.
What Rumble actually bought
The deal gives Rumble approximately 85.2% of Northern Data AG, a German AI infrastructure provider. Beyond the headline GPU count, the acquisition includes more than 200 MW of unmonetized power capacity spread across nine data centers in Europe and the US.
The transaction was first announced on November 10, 2025, with an estimated value of around $767 million. Some reports pegged the valuation as high as $970 million, depending on how the all-stock structure shakes out over time.
Rumble’s new fleet had already reached roughly 85% utilization as of March 2026. Northern Data responded to the new ownership structure by raising its 2026 revenue guidance to between 170 million and 190 million euros, up from a previous estimate of 130 million to 150 million euros.
The Together AI contract and what it signals
Alongside the acquisition, Rumble announced a multi-year contract worth $270 million with Together AI. The deal covers dedicated NVIDIA Blackwell B300 GPU cloud capacity, which represents the next generation of Nvidia’s data center hardware.
The Tether connection and the sovereignty play
Tether, the stablecoin issuer, has been a key investor backing both Rumble and Northern Data. Pavlovski has framed the combined entity as a step toward creating a “sovereign, privacy-centric AI ecosystem.”
What this means for investors
Rumble’s stock rose approximately 8% in extended trading following the deal’s completion.
The Northern Data revenue guidance increase and the $270 million Together AI contract provide near-term revenue visibility. The 85% utilization rate as of March 2026 is encouraging, and Rumble’s institutional knowledge in data center operations is inherited from Northern Data’s team rather than built internally.