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THIS week’s Crypto Corner explores why retail giants may be considering creating stablecoins of their own.
Under the Trump administration, stablecoins have become a significant challenge to central bank digital currencies, firmly establishing the future of finance as a decentralised one. Digital payments are ripe for stablecoin disruption, with stablecoin-backed debit cards linked to crypto wallets gaining mainstream traction through partnerships with payment giant Mastercard. The monetary landscape is evolving faster than many would care to admit, enabling businesses, banks and others to create their own stablecoins backed by one-to-one reserves.
This presents an unprecedented opportunity for retail giants such as Amazon and Walmart to use their treasuries to create backed stablecoins, shifting customers onto their proprietary “payment rails”.
This move would grant them greater control, accelerate payment settlements and enhance cashflow within their businesses. Essentially, it allows a company to function as its own bank, using its reserves to bypass traditional financial intermediaries. Here’s why it makes sense:
Incentivised usage through rewards
Amazon could encourage customers to adopt its stablecoin by offering incentives, leveraging its cash treasury to promote usage over fiat currency, building a deeper connection with customers and greater sovereignty over transactions.
Improved internal monetary controls
It is estimated the change could reportedly save billions in bank processing fees and interchange fees while increasing settlement speed, providing businesses with improved cashflow.
Loyalty schemes
By integrating stablecoins into their ecosystems, stablecoin-based transactions could be linked to loyalty programmes, offering exclusive discounts or rewards only accessible when using their stablecoin, encouraging customers to remain within their payment ecosystem.
Moneybrain stablecoins
While it may seem that Jersey is lagging behind, Moneybrain has already launched operational stablecoins in GBP, USD, EURO, AUD and has started lending. Download the Moneybrain.com app (iOS/Android) to access stablecoin lending and investment opportunities in your local community today.
- Moneybrain Global Ltd is registered with the Jersey Financial Services Commission.
