“The availability of the two iconic beer variants across bars and retail stores marks a significant milestone in Heineken’s ongoing expansion in India, aligned with the company’s focus towards enhancing consumer experience
through premiumisation,” according to a stock exchange filing.
Starting this month, consumers across the state can enjoy these iconic beer variants in bars and retail stores. In a move aligned with its global standards of quality and innovation, Heineken will now be brewed locally in Mysuru, Karnataka.
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“In recent years, there has been a noticeable shift in consumer preferences towards international premium mild beers, driven by a growing desire for unique and high-quality beer experiences,” it said.
Vivek Gupta, Chief Executive Officer and Managing Director of United Breweries, said, “As India plays a key role within the HEINEKEN Company’s growth strategy, we take pride to share that the Heineken brand will now be brewed locally in Karnataka at the Nanjangud Brewery in Mysuru.
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“We are proud of our roots in Karnataka and our investments in the state further strengthen our supply chain capabilities, ensuring we continue to foster growth in the local economy and nurture the local communities.”
Both the iconic beer variants will be available in leading retail outlets and pubs across Karnataka from this month. Heineken 0.0, the non-alcoholic variant, is also available, offering a refreshing alternative for those who wish to enjoy the taste of Heineken without alcohol.
Shares of United Breweries Ltd ended at ₹1,940.00, down by ₹50.20, or 2.52%, on the BSE.
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