Travel Blue is launching Memory Collections, a new range designed for Gen Z travellers to personalise their carry-on baggage and backpacks, meeting their need for products that are affordable, sustainable, personalised and functional.
Memory Collections invites shoppers to celebrate their journeys by customising their belongings with unique collectable keepsakes. The collection includes a range of pins and patches, as well as destination-themed memory foam pillows, reminding travellers of their trips, allowing them to capture the essence of their adventures and turning memories into lasting treasures.
Travel Blue developed these original designs, tailored to popular travel destinations worldwide. They feature national symbols and cultural icons, such as monuments, food specialities and famous local tourist sites. Memory Collections is destination-specific and available exclusively in each location, making each journey memorable for the traveller.
Travel Blue Managing Director, Daniel Levin said: “Perfect as a memento, souvenir or gift, each piece is designed to inspire and remind shoppers of the places they have visited and experiences they have enjoyed. The pins & patches encourage travellers to individualise their backpacks and luggage, so they become unique and very much their own.”
The highly collectable range is available on recycled card and displayed on bespoke counter and floor units which showcase the products for shoppers. Two to three pins retail at $9.99 and a patch at $3.99.
Levin added: “Gen Z consumers are more impulsive than previous generations and mainly choose to purchase once in store, so products quickly engage them and tick all the boxes. We look forward to showcasing Memory Collections at TFWA Singapore and working with all our partners to engage Gen Z with this exciting offering.”
