Recently, Donald Trump Jr. and Eric Trump have sparked interest with social media posts suggesting their entry into the decentralized finance (DeFi) world. Sharing updates on X and various platforms, the duo appears to be emerging as prominent figures in the cryptocurrency arena.
Early Wednesday, Donald Trump Jr. fired up his followers with a post proclaiming, “We’re about to shake up the crypto world with something HUGE. Decentralized finance is the future, don’t get left behind,” complete with the hashtag “BeDeFiant.”
The announcement was a follow-up to Eric Trump’s declaration of his newfound passion for crypto, adding, “Stay tuned for a big announcement.”
The intrigue deepens with ties to real estate mogul Steve Witkoff, who echoed the “BeDeFiant” sentiment on his own social feed. Notably, Witkoff has been a long-standing ally of the Trump family, having spoken at the Republican National Convention.
Both him and his son Zach are connected to crypto entrepreneur Chase Hero, a prominent figure in the digital finance space.
Amidst these social media teasers, AMG Software Solutions, linked to Subify LLC—where Hero is a managing partner—has been busy securing trademarks for “Be DeFiant” and “World Liberty Financial.”
The trademarks aim to provide financial information in the rapidly evolving DeFi arena, hinting at the scope of the Trumps’ and Witkoffs’ ambitions.
As the community awaits the detailed unveiling of this project, speculation abounds. The strategic connections and careful branding efforts suggest a significant disruption in the DeFi landscape, orchestrated by some of the most familiar names in business and entertainment. This development promises to not only capture the attention of crypto enthusiasts but also potentially reshape financial interactions on a global scale.
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