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Friday, June 9, 2023

Quantifying the intangibles

I wrote this thing back in 2019 about how all of the most important factors for investors during the last decade have been non-quantifiable things like brand equity and network effects. It’s squishy stuff, but it turned out to have mattered a lot more than the traditional factors in terms of stock price performance.
Well, it turns out a lot of this squishy stuff can be quantified. Kai Wu launched Sparkline Capital t…

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