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Thursday, November 30, 2023

Making smart brokerage transactions just got even easier

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At Vanguard, our mission is the same for everyone, whether you’re a first-time investor or financial professional. We want to give you the best chance for investing success.

To achieve that goal, we recently updated the way you buy and sell stocks and ETFs on vanguard.com.

If you recently made a trade on our website, you may have noticed the changes. Our new process provides you with streamlined information to help you make smarter investing decisions, no matter how frequently you trade.

Simplifying the process for less-frequent traders

Making trades may be easy for people who do it all the time. But if you (like many Vanguard investors), only buy and sell when you’re rebalancing your portfolio, the process can seem tricky.

ETFs: Funds that trade like stocks

Many investors aren’t clear on the difference between ETFs (exchange-traded funds) and mutual funds. ETFs trade like stocks, which means you can trade them throughout the day.

Unlike mutual funds, you can also purchase ETFs a single share at a time, and the price of 1 ETF share is generally lower than the required minimum investment for a mutual fund. Depending on the ETF, the share price may be under $100 per share.

We asked Vanguard shareholders what questions they had about trading and how we could improve the online experience. Here’s what they said:

  1. Explain order types. Many investors don’t know the difference between a market or limit order—or when to use them. As a result, many people use a market order, which gives you the price that’s immediately available. However, a limit order can also be a good option because it allows you to buy or sell at a specified price or better; if you can’t get that price, the trade won’t execute. Our updates include providing explanations of these different order types in the order field.
    Learn about order types
  2. Show holdings and open orders. Ever wanted to check your holdings and open orders after you started making a trade? Our new platform integrates this information into the trading process, so it’s easier to find what you’re looking for.
  3. Simplify the experience. For starters, we increased font sizes for easier reading. We also created a cleaner, more modern layout—making for a better trading experience on a desktop, tablet, or smartphone.

Empowering you to make informed decisions

Education is the cornerstone of our company and brokerage business. It’s why we offer professional advice as well as detailed how-to resources for DIY investors.

At Vanguard, we believe making smart trades means buying and selling because of long-term goals instead of market ups and downs. This often means trading less frequently than market-timers.  

But when you do buy and sell assets, we want the process to be as simple and straightforward as possible.


All investing is subject to risk, including the possible loss of the money you invest.

You must buy and sell Vanguard ETF Shares through Vanguard Brokerage Services (we offer them commission-free) or through another broker (which may charge commissions). See the Vanguard Brokerage Services commission and fee schedules for full details. Vanguard ETF Shares are not redeemable directly with the issuing fund other than in very large aggregations worth millions of dollars. ETFs are subject to market volatility. When buying or selling an ETF, you will pay or receive the current market price, which may be more or less than net asset value.

“Making smart brokerage transactions just got even easier”, 5 out of 5 based on 22 ratings.

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