Aspire Market Guides


Online investment platform Groww has launched a new feature allowing users to hold mutual funds in demat format. The company’s co-founder and COO, Harsh Jain, announced the rollout on LinkedIn on Thursday (July 10).

Groww said the move responds to rising customer demand for a unified investment experience. Until now, mutual fund holdings on Groww were maintained in the traditional Statement of Account (SoA) format. Other products—stocks, ETFs, and bonds—already use demat accounts.

The platform said the demat option will help investors manage all investments in one place. Users can update bank details once for all folios and add multiple nominees at once. Redemption proceeds will be credited directly to the linked bank account.

A demat account holds securities electronically. For mutual funds, this means investors can consolidate stocks, ETFs, bonds, and fund units under a single demat account. This approach reduces the need to update bank and nominee details separately for each folio. Under the SoA format, investors must update these details with each asset management company (AMC) individually.

Investors still have the option to continue with the traditional SoA format, where units are held directly with each AMC, and transactions are recorded through individual statements.

Groww, launched in 2016, is among India’s largest digital investment platforms. It offers retail investors access to equity, debt, hybrid, and exchange-traded mutual funds, alongside stocks, bonds, and ETFs.



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