Zepto and communications platform Truecaller on Monday announced a partnership to improve communication, increase trust, and simplify interactions between users and the quick commerce platform.
Under the partnership, whenever a Zepto employee would call a user, Truecaller would display Zepto’s name, logo, and verified badge. This is expected to help users easily identify the caller.
Zepto would give access to Truecaller users to a one-tap login on the app as well as Zepto Cafe.
Apart from the identity of the caller, Truecaller would provide the users with a context for calls, so they know why they are being contacted.
The call-me-back feature would allow users reconnect with missed calls, especially useful for deliveries or onboarding.
This will also supports personalised and targeted outreach through branded calls and SMS.
“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction,” said Kaivalya Vohra, co-founder, Zepto.
“Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency.”
Priyam Bose, global head, GTM & developer products at Truecaller, said, “Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale.”
“Through our customer experience solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfillment while ensuring every interaction is anchored in trust. We’re excited to partner with Zepto as they continue redefining urban convenience in India,” he added.
Truecaller currently partners with more than 4,500 businesses globally.
