This special forum delves into the perspectives of property developers: How will the real estate industry evolve in 2025? What innovative steps are companies taking to lead this transformation?
As we step into 2025, the real estate industry stands at a pivotal moment. Constantly evolving, the sector is shaped by technological advancements transforming urban landscapes, the growing emphasis on sustainability, and the rapid shift in consumer preferences. To navigate the complexities of the year ahead, we turn to the industry’s visionaries-real estate executives and property specialists-whose insights and strategies will define the spaces where we live, work, and thrive.
This special forum delves into their perspectives: How will the real estate industry evolve in 2025? What innovative steps are companies taking to lead this transformation?
Beyond forecasts, we delve into the steps these organizations are taking to lead the way-from adopting cutting-edge technologies to prioritizing sustainable practices. This exchange provides a comprehensive roadmap for navigating what promises to be a transformative year in real estate.
“The real estate industry is undergoing a significant shift, with sustainability becoming a central pillar of decision-making for developers and investors. At Arthaland, we recognize that today’s investors are more knowledgeable and selective, demanding properties that meet not just high standards of location, quality, and design but also prioritize health, wellness, and environmental responsibility. By embedding sustainability into every aspect of our developments- from energy efficiency and eco-friendly materials to green spaces and wellness-oriented amenities–we provide a unique value proposition that stands apart from others who may merely claim similar attributes.
“Our focus on sustainability enables Arthaland properties to provide the resilience and long- term security that today’s educated investors are actively seeking. These individuals understand that sustainability features are not just ethical choices; they are smart financial decisions that enhance a property’s value and marketability over time. At Arthaland, we ensure that sustainability, wellness, and innovation come first in all our projects before other fundamentals.
“As the market evolves, technology also plays a crucial role in enabling more efficient, smarter buildings. What sets us apart is our foresight in delivering developments that prioritize people and the planet. This makes Arthaland properties not just real estate investments but investments in a better quality of life, ensuring maximum returns in the long term.”
“The real estate industry in 2025 will be defined by developers who innovate boldly, prioritize sustainability, and design communities that genuinely enhance lives. It’s about creating spaces that address housing needs, integrate green practices, and anticipate the evolving aspirations of people and cities.
“At SM Development Corp. and SM Prime, we’re shaping the future with a clear vision: building inclusive, resilient, and sustainable communities. By embracing smart technologies, eco-friendly designs, and accessible locations, we’re not just meeting housing demands-we’re enriching lives and contributing to a more sustainable and prosperous future for all.”
“In 2025, the real estate industry will prioritize innovative developments and customer-focused solutions to meet evolving market demands.
“Sustainability will also take center stage in real estate, with developers prioritizing eco-friendly practices and energy-efficient designs to meet growing consumer demand and regulatory requirements. Green building materials, renewable energy integration, and smart home technologies will become standard features, reducing the environmental impact of properties while enhancing long-term cost savings for its residents.
“The use of these smart technologies and data- driven strategies will play a key role in creating highly personalized experiences. At the same time, the integration of efficient design and modern amenities will enhance the overall value of properties.
“Shang Properties is at the forefront of this transformation, offering thoughtfully designed spaces that combine functionality, luxury, and modern living and by embracing cutting-edge solutions to elevate customer experiences, streamlining processes for convenience. Our commitment is to anticipate client needs, deliver a lifestyle and provide exceptional solutions that redefine real estate excellence.”
“Starting with the millennials, the younger generations have placed a higher importance and commitment to sustainability which includes equality, climate change, peace, justice, poverty, and prosperity.
“The digital generation expects results and answers instantaneously. Power it up with AI then expectations are even higher. Real estate will be able to improve customer experience across the journey-buying to move in. Also, we will see developers talking about developments or new features in their developments that cater to the diverse interests and backgrounds of the market.
“RLC Residences is committed to its green certification across all new projects through EDGE certification. We have also started shifting some residential towers to 100 percent renewable energy sources. As part of our efforts to improve customer experience across different home buying and owning stages, RLC Residences has partnered with Salesforce for the continuous improvements of the myRLC Home app.
“RLC Residences has always promoted our promise-Raise, Live, and Connect. This can be seen in the many unique amenities that we are adding to our projects. We want to make sure that we are able to cater to all the needs of our homeowners.”
“We believe that overall, there are still pockets of opportunities for the real estate industry heading into 2025 and beyond. Of course, there are several challenges for particular sub-segments of the industry but we think these can be addressed.
For Damosa Land, we made a conscious effort to diversify our portfolio many years ago which, looking back, was a good decision. We have projects in the industrial, tourism, and commercial spaces to go with our residential projects. Our current residential projects are more horizontal and focused on the upper end
segment. Hence, we are still bullish on these projects. Nevertheless, we will be treading cautiously while still maintaining our mission of being an innovative and green developer.”
“The real estate industry is at a transformative crossroads, embracing integrated, sustainable, and inclusive developments to meet the evolving needs of businesses and communities. Aboitiz InfraCapital Economic Estates is at the forefront of this transformation, driving progress through strategic investments in high-potential regions like Batangas, Cebu, and Tarlac. By focusing beyond Metro Manila, we unlock new opportunities, catalyzing vibrant business and lifestyle ecosystems that drive national progress.
“Our industrial-anchored townships are designed to serve as complete environments for growth and innovation. These master-planned estates integrate central business districts with industrial zones, residential communities, and lifestyle amenities. Sustainability is the cornerstone of our vision. With 5-star BERDE-certified estates, we are setting new benchmarks for green and smart industrial development. Our efforts have created over 100,000 meaningful jobs, empowering communities while elevating the country’s global competitiveness.
“Our economic estates are more than just industrial zones-they are vibrant, interconnected ecosystems that position the Philippines as a premier investment destination while championing national development.”
“In 2025, we foresee the real estate industry will continue to evolve, with shifting buyer preferences and a stronger focus on sustainability and well-planned communities. Despite challenges in the general residential market in 2024, Ayala Land’s premium residential products achieved more than 30 percent sales growth by the third quarter, driven by discerning buyers seeking exclusivity, sustainability, and strategic locations.
“Looking ahead we continue to see opportunities in the premium segment. Ayala Land is well-positioned to lead this evolution with developments that redefine luxury and enhance lifestyles. By emphasizing timeless design, sustainable practices, and thoughtfully curated experiences, we will continue to meet the aspirations of our customers while shaping the future of premium living.”
“By 2025, the Philippine real estate industry is likely to experience significant evolution driven by several factors: With the continued rise of brilliant ideas on fast-paced technology enhancements, I see a lot of adaptation of the latest tech like AI, virtual reality, and blockchain will enhance property market transactions and also hi-tech homes and offices.
“There will also be more sustainable and eco-friendly developments. We also see more properties centered on lifestyle as this has become a vital influence in choosing properties.
“Dot Property Philippines is taking several strategic steps to lead in the transformation of the real estate industry. We are continuously enhancing our digital platforms to become more user-friendly and search efficient. We continue to collaborate and work closely with developers and real estate brokers/agents as we showcase the properties that our buyers/renters are looking for. We study the buying/leasing behaviors of the market and utilize the data we have in our platforms to evaluate the fast changing market. Our Proppit app is also effective for our buyers/sellers to use in updating their listing on our platforms.”
“This 2025, Federal Land intends to continue providing holistic and human-scale experiences through its slate of human-centric developments that prioritize the needs of its residents and all end- users of our developments.
“At Federal Land, we don’t just build houses. We build homes and communities for people to enjoy life. Our projects aim to enhance the living experience by offering functional, thoughtfully designed spaces. We design our developments to be adaptable, allowing us to respond effectively to future trends and challenges.
“We also integrate Japanese home innovations to enhance our residents’ comfort, convenience, and safety, as showcased at The Seasons Residences and our FNG projects.
“Furthermore, our latest product line, Federal Land Communities, focuses on master-planning comprehensive townships that are versatile and multifunctional. These townships strike a balance between residential, commercial, and recreational amenities, creating vibrant living environments.”
“The Philippine real property market is again expected to continue its recovery in 2025 despite the headwinds that include the lingering effects of the pandemic, the POGO exit, elevated inflation, and its concomitant effect of higher-for-longer interest rates.
“These challenges have resulted in the National Capital Region (NCR) currently having around unsold 70,000 condominium units which is good inventory for around six years. The bright spots include the logistics and warehouse submarket, the growing demand for data centers, and the hotel and leisure industry. The increasing e-commerce volume continues to drive up logistics and warehousing demand while the Philippines is under the radar among data warehousing destinations.
“With inflation expected to be within the BSP’s three to four percent target range and interest rates going down, possibly reaching around five percent in 2025, these are expected to drive the economy and help ease the vacancy rates in the residential and commercial real estate markets. Additional positive indicators for the residential market will be the projected growth of OFW remittances to $35.5 billion and employment rate remaining steady at 95 percent.
“Lobien Realty Group is bracing for this recovery, and we are beefing up our headcount, investing in technology, and revisiting our alliances.
“The number of deals and leads had peaked up in the second half of 2024, and we see that the latitude for negotiation between buyer and seller and landlord and tenant will be very huge in the next two to three years and we expect that there will be softening in residential prices and office rental rates.”
