What’s happening with Boca is not only focused on the demanding football side and the transfer market, but also on the development of its institutional sphere. The club from La Ribera made official a new and strategic commercial agreement with low-cost airline JetSMART, a partnership that promises major benefits and exclusive perks for members over the next year.
The board of the blue and gold institution continues working on expanding the brand at the regional and international levels. This time, the offices at Brandsen 805 were the setting to seal an exclusive sponsorship alliance in the airline industry for a period of twelve months. This agreement represents a smart and necessary move to boost the club’s value.
JetSMART, Boca’s new sponsor.
With this new signing, Boca and the airline will develop joint initiatives that go beyond the field of play. The main goal of both parties is to connect fans and travelers through unique experiences and top-level activations. In addition, the brand-new sponsor will have a strong brand presence both across the club’s digital assets and at its physical facilities.
The impact of this news directly affects the day-to-day lives of Xeneize fans. Active and associate members will enjoy special benefits including attractive discounts and promotions on ticket purchases. Likewise, plans include giveaways for access to La Bombonera and various events designed to reward supporters’ loyalty.
During the formal announcement of the partnership, the airline’s representatives emphasized what it means to be associated with the South American giant. Federico Petazzi, the company’s commercial manager in Argentina, highlighted that joining the institution represents much more than a simple commercial agreement. The executive stressed that it means linking up with an incomparable passion and a community that goes beyond any geographic border.
“Partnering with Boca Juniors represents much more than a commercial agreement. It means joining an institution with incomparable passion and a community that transcends borders. At JetSMART, we seek to bring opportunities and experiences closer to more people, and this alliance reflects that purpose,” Petazzi said.