- Tiger Research said Mawari is addressing the structural constraint of insufficient XR infrastructure with real-time 3D streaming and a distributed GPU network.
- It said Mawari pursued network expansion in 2025 and drew early demand, with about 180,000 of its 300,000 total nodes reserved during its public sale.
- Since its founding in 2017, Mawari has generated average annual revenue of about $1.5 million from more than 50 projects with KDDI, Netflix and BMW, and distributes 20%% of net network revenue to node operators.
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Mawari, an extended reality, or XR, infrastructure platform, is addressing structural constraints in the market with real-time 3D streaming technology and a distributed graphics processing unit, or GPU, network, Tiger Research said.
In a report released on April 20, the market researcher said inadequate infrastructure remains a key barrier to broader XR content adoption and cited Mawari as a case of that problem being solved technologically.
Tiger Research said the market for K-pop virtual idols and Japanese VTuber groups such as Hololive and Nijisanji is growing rapidly. But the XR infrastructure needed to support that growth remains insufficient. In XR environments, 3D frames must be generated and transmitted in real time to match user movements. Latency must stay below 20 milliseconds to maintain immersion, something existing infrastructure has struggled to deliver consistently.
Mawari tackles that through its engine and network architecture. At the engine layer, it breaks 3D data into object-level units and sends only the portions needed, reducing bandwidth usage by about 80%. It also uses a split-rendering structure that shifts heavy computing to external GPUs while leaving end devices to perform only minimal tasks, helping offset the performance limits of XR hardware.
On the network side, Mawari uses distributed GPU nodes. Unlike conventional cloud infrastructure concentrated in regional data centers, the company places GPUs closer to users to reduce latency. Tiger Research said Mawari pursued network expansion in 2025 and drew early demand during its public sale, with about 180,000 of its 300,000 total nodes reserved.
The report also highlighted Mawari’s revenue model. Rather than relying on token-based incentives, the company uses a compensation structure tied to actual revenue, according to Tiger Research. Since its founding in 2017, Mawari has completed more than 50 projects with KDDI, Netflix and BMW, generating average annual revenue of about $1.5 million. It distributes 20% of net network revenue to node operators.
Tiger Research also pointed to real-world use cases. The 3D spatial platform ARAWA can be accessed on smartphones without XR devices. The Osaka Expo AI Guide used augmented reality glasses to provide real-time 3D navigation, testing the technology on site. A digital human project with KDDI was also cited as evidence that real-time streaming over 5G is feasible.
“Mawari built an infrastructure layer for XR eight years ahead of the market,” Ahn Kwang-ho, a researcher at Tiger Research, said. “The key question is whether Mawari’s infrastructure can capture demand first when the XR device market begins to grow in earnest.”