Addis Ababa, July 8, 2026 (ENA) —Ambassadors and foreign trade representatives have commended Ethiopia’s ongoing macroeconomic reforms and rapid digital transformation.
Approached by ENA, they said the changes are creating a more competitive business environment and positioning the country as an increasingly attractive destination for foreign direct investment (FDI).
As part of its broad economic reform agenda, Ethiopia has introduced far-reaching policy measures aimed at strengthening macroeconomic stability, improving the ease of doing business, expanding digital services, and creating a more conducive environment for trade and investment.
These reforms have contributed to rising investor confidence and a steady increase in foreign investment inflows.
Diplomats from several countries highlighted Ethiopia’s improving investment climate and reaffirmed their countries’ commitment to expanding economic cooperation.
Israel’s Ambassador to Ethiopia, Avraham Neguise, said Ethiopia and Israel continue to enjoy strong and growing economic relations, with Israeli companies actively investing in various sectors while deepening trade ties.
He noted that Israel imports Ethiopian products, including coffee, teff, sesame, and other agricultural commodities, while sharing advanced technologies and expertise to support Ethiopia’s development efforts.
According to the ambassador, Ethiopia’s macroeconomic reforms, coupled with its accelerated digitalization drive, have significantly enhanced the country’s appeal as an investment destination.
“These reforms have created a favorable environment for Israeli investors and opened new opportunities to further expand our investment partnership with Ethiopia,” he said.
Sri Lanka’s Ambassador to Ethiopia, Nirmala Paranavitana, also praised Ethiopia’s efforts to showcase its investment potential through international and regional engagement.
She said the government’s investment incentives are playing a crucial role in attracting foreign investors and strengthening business confidence.
The ambassador revealed that Sri Lankan companies have already made significant investments in Ethiopia’s textile industry and expressed her country’s strong interest in expanding cooperation into additional sectors.
Similarly, Pakistan’s Trade and Investment Representative in Ethiopia, Basit Saleem Shah, underscored Ethiopia’s strategic geographic location as a major advantage for regional and international trade.
He noted that Pakistan imports several Ethiopian products, particularly coffee and pulses, and said Ethiopia’s abundant natural and agricultural resources present considerable opportunities for expanding bilateral trade.
Shah also highlighted Ethiopia’s rich tourism potential, reaffirming Pakistan’s readiness to deepen cooperation in tourism, trade, investment, and other areas of mutual interest.
Many analysts say Ethiopia’s ongoing economic reforms are strengthening international investor confidence and reinforcing the country’s emergence as one of Africa’s most promising destinations for foreign investment, trade, and long-term economic partnerships.