Advertisers, like consumers, are operating in what Advertiser Perceptions’ Stuart Schneiderman describes as a “very mixed economy.”
“Inflation and interest rates are rising, supply chains are tightening and consumer sentiment is declining—yet businesses continue to add jobs and increase production,” said Schneiderman, evp of business intelligence at the ad industry insights firm.
So Advertiser Perceptions did a pulse check of the industry to see which categories are continuing to book ads even as Americans tighten their wallets. Ad spend in the latter half of the year is expected to reflect the more cautious overall atmosphere as inflation bites.