Direct plans can offer lower costs, but investors also need to consider behaviour, discipline and the value of guidance. Sharad Tandon, Founder, Invest At Ease, explains why recency bias and emotional decisions can affect long-term wealth creation. He discusses how investors may benefit from having a mentor or advisor who understands their goals and helps them stay disciplined through market cycles. The conversation compares DIY investing with guidance from distributors or fee-based advisors and highlights why investors should evaluate the overall value of advice rather than focusing only on the cost difference between direct and regular mutual fund plans. Like, Share, and Subscribe to our channel Business Today.