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Our Advancing Communication in Humanitarian Emergencies (ACHE) project in Nigeria, Somalia and Ukraine focused on training, mentoring and relationship-building for media and humanitarian agencies, to ensure they can communicate more effectively with people affected by crisis.

People in crisis need access to practical information to survive and cope, and need to participate in humanitarian discussions and decision-making. Humanitarian responders also face multiple challenges – including pausing work for security issues, power cuts, or – in Ukraine – air raids.

Our formative research identified a need for media outlets to produce more informed programming that is relevant and effective for crisis-affected communities, and to work more collaboratively with the humanitarian organisations providing support on the ground.

We engaged local media partners, humanitarian responders, local non-governmental organisations, civil society organisations and government agencies, and worked through capacity strengthening workshops and sessions to improve communication, participation and accountability for crisis-affected communities in each of the three countries.

Our endline research, specifically designed for each country context, evaluated the impact of co-produced media content on crisis-affected populations – examining engagement, trust, relevance and usefulness, and the impact on audiences’ knowledge, perceptions and actions. It also explored audience members’ perceptions of their access to information about, and participation in, efforts to address humanitarian issues.

Our project’s greatest strength was in ensuring humanitarian responders and media could communicate more effectively with their audiences, and with each other.

Our learning briefs draw on our work and our findings to help inform and build knowledge of best practice.

  • ACHE Lifeline Learning Brief One looks at the enablers and barriers in the delivery of “Lifeline” communication and participatory approaches with crisis-affected populations.
  • ACHE Lifeline Learning Brief Two focuses on the relationships between different actors, and BBC Media Action’s role in facilitating partnerships and collaborations to support communication with crisis-affected people.
  • ACHE Lifeline Learning Brief Three focuses on audiences, and how the Lifeline communication and participatory approaches supported crisis-affected people.

This project was funded by USAID BHA (United States Agency for International Development Bureau for Humanitarian Assistance) and ran from September 2021 to May 2024.



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