Disney fans and collectors are in for a treat this summer as Disney brings its brand-new Disney YuYus collection to London with an exclusive, limited-time pop-up boutique in Soho.
Running from 26th–28th June 2026, the immersive experience invites visitors into a pastel-hued world of collectables, creativity and playful character design before the range officially launches in stores this July.
Held at 19 D’Arblay Street, Soho, London W1F 8ED, the pop-up is free to attend, with entry via advance booking or walk-ins on a first come, first served basis.
What are Disney YuYus? A New Generation of Collectable Companions
Disney YuYus reimagine beloved Disney characters in soft, animal-inspired outfits designed as clip-on collectables. Created for fans of fashion, nostalgia and design-led merchandise, each YuYu brings personality and charm to everyday life.
Inside the Soho boutique, visitors will be among the first in the world to explore and purchase the new range ahead of its global release.
Inside The Disney YuYus Boutique Pop-Up Experience
Designed as an immersive, dreamlike space, the boutique blends soft textures, playful colour palettes and interactive storytelling elements to create a fully sensory retail experience.
Highlights include:
- Exclusive first-look shopping of the Disney YuYus collection
- Blind unboxing experiences, adding surprise and collectable excitement
- Interactive character reveals to help visitors find their perfect YuYu
- Custom styling opportunities to match YuYus with personal outfits
- Photo-ready installations designed for shareable social moments
Whether you’re a long-time Disney collector or discovering YuYus for the first time, the space is designed to encourage exploration, play and personal expression.
Limited-Edition Treats And Themed Surprises
Adding to the immersive experience, visitors can also enjoy themed food and desserts available for purchase, including YuYu-inspired creations from Chocofruit.
The pop-up blends retail, entertainment and lifestyle culture into one curated experience—making it more than just a shopping trip, but a fully themed Disney moment in the heart of Soho.
Free Entry, Limited Access: How To Attend
Entry to the Disney YuYus Boutique Pop-Up is free, but availability is limited. Visitors are encouraged to book in advance to guarantee access, as walk-ins will be admitted on a first come, first served basis.
- Dates: 26th–28th June 2026
- Location: 19 D’Arblay St, Soho, London W1F 8ED
- Tickets: Disney Tickets
- Recommended age: 16+
Why Disney YuYus is Set To Be A Must-Visit London Pop-Up
Blending collectable culture, immersive design and Disney storytelling, the YuYus Boutique is positioned as one of the most anticipated lifestyle pop-ups of the summer.
For fans of limited-edition merchandise and experiential retail, it offers a rare opportunity to engage with a brand-new Disney concept before it reaches wider release.
