Hana Bank announced on the 3rd that it will launch the “Hana Real Estate Value-Up Platform,” which comprehensively provides solutions for the development and utilization of commercial and aging real estate properties.
On the morning of the 2nd, at the strategic partnership business agreement ceremony held at Hana Bank headquarters in Euljiro, Seoul, Eunjeong Lee, Head of WM Division at Hana Bank (fourth from the left), along with key representatives of five companies, took a commemorative photo. (From left) Sangjun Park, CEO of Shareit; Daemyung Kim, CEO of The PCM Advisor; Gangtae Jo, CEO of MGRV; Eunjeong Lee, Head of Division; Da-il Kim, CEO of Fast Five; Seungwon Yang, CEO of Kyungdong Housing. Provided by Hana Bank
This new service is characterized by Hana Bank acting as a control tower—it precisely diagnoses clients’ real estate assets and connects them with the sector-specific expert companies most suited to the unique features of each property.
To this end, Hana Bank signed a strategic partnership business agreement with five specialized companies at its headquarters in Euljiro, Seoul, on the 2nd. The key partners are: Kyungdong Housing, a construction firm specializing in building remodeling and value-up projects; The PCM Advisor, a company specializing in real estate development and project management (PM); MGRV, the operator of the coliving brand “Mangrove”; Shareit, a provider of pop-up store and commercial idle space management solutions; and Fast Five, South Korea’s leading shared office platform company.
Hana Bank analyzes the characteristics and needs of clients’ real estate assets to provide a customized execution solution, flexibly connecting a range of partner companies for planning, design, construction, leasing, and space management as needed. Through this approach, the bank intends to lower entry barriers in the complex process of real estate development and utilization, building an integrated value-up system that supports all stages of a project.
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Eunjeong Lee, Head of the WM Division at Hana Bank, stated, “This value-up platform goes beyond simple purchase and sale advisory services to offer asset management solutions addressing concerns about real estate utilization and providing actionable strategies. Starting with this partnership, we will continue to discover and expand collaborations with experts from various fields to meet our clients’ diverse and complex needs.”
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