Mattias Grafström, FIFA’s Secretary General, says: “AI-enabled 3D avatars mark a major step forward in how officiating technology supports accuracy and transparency. By combining precise player data with advanced visualisation, this innovation strengthens confidence in key decisions and brings fans closer to the process than ever before.”
New perspectives for global audiences
Broadcast innovation is another area of focus. Following earlier trials, referee body cameras are set to return at the 2026 tournament, enhanced by Lenovo’s AI-driven stabilisation technology.
The system delivers a clearer, more consistent feed from the referee’s perspective, adding a new layer to live coverage. This viewpoint is distributed globally, providing audiences with direct insight into on-pitch decision-making.
Mattias says: “The clearer, steadier footage achieved through the new generation of Referee View can support match officials in critical moments, while giving fans a sharper, more immersive view of the game from the referee’s perspective.”