Author: Charlotte

The Bad Bunny–Zara collaboration suggests an evolution: rather than simply selling fashion, Zara is investing in cultural meaning.gettyBy David López-López, Associate Professor of Marketing at EsadeWhen Bad Bunny appeared during the 2026 Super Bowl Halftime Show wearing custom Zara pieces, most observers saw a fashion choice. Yet for many others, the moment carried broader cultural significance.Bad Bunny has become something far more valuable than a global music star. He is what marketers increasingly describe as a cultural celebrity: an individual whose influence extends beyond entertainment into identity formation, consumer behavior, language, fashion, and social conversation. Seen through that lens, the…

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Did Blue Chip NFTs Crash? Blue chip NFT floor prices have crashed from their all-time highs (ATHs), with Ethereum (ETH) collections plummeting by an average of 82.8% (or 34.6 ETH) as of July 19, 2023. Floor prices have experienced slightly higher losses in USD terms, at an average of 87.3% ($122,188). This highlights how NFT value is closely correlated with and affected by the native currency of its chain.  The crash in blue chip NFT floor price comes amid the first NFT winter, and mirrors the drop in metaverse land prices. Given that NFT trading volume fell by 35.0% in…

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In this article, we discuss the 10 Best SaaS Stocks to Buy According to Hedge Funds.The SaaS sector has had a rough 2026. Caught between mounting AI disruption fears and early but uncertain signs of recovery, software stocks have kept investors guessing.Investor disappointment was visible on April 23, when IBM and ServiceNow plunged despite both beating first-quarter revenue and profit estimates. IBM fell 10.3% as slower revenue growth exposed weakness in its software business, including its Red Hat cloud unit. ServiceNow dropped nearly 15% after flagging delays in Middle East deals tied to the Iran conflict. The selloff didn’t stop…

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Leverage and margin are features in trading that allow traders to control larger market positions with smaller deposits. Understanding how these processes work, including the risks and costs involved, is essential for anyone considering trading leveraged financial instruments. Leverage and margin trading is used by those looking to increase the risk-return ratio of their investments. Both processes refer to the ability to open a large trading position with less up-front capital than would be required if buying the asset outright. Trading using leverage and margin magnifies the size of losses as well as gains, which means it is crucial to…

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Saudi Arabia’s National Housing Company (NHC) has emerged as a central force in reshaping the Kingdom’s housing market, evolving from a state-backed developer into a key engine of Crown Prince Mohammed bin Salman’s economic reform agenda under Vision 2030. Far from being a conventional real estate company, NHC today manages residential suburbs and assets accounting for around 20 percent of total real estate product sales in Saudi Arabia, underscoring its growing influence in one of the region’s largest property markets. Since its launch in 2016, the company has positioned itself at the center of the Kingdom’s housing transformation, helping drive…

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When Jeff Bezos said that one breakthrough technology would shape Amazon’s destiny, even Wall Street’s biggest analysts were caught off guard. Fast forward a year and Amazon’s new CEO Andy Jassy described generative AI as a “once-in-a-lifetime” technology that is already being used across Amazon to reinvent customer experiences. At the 8th Future Investment Initiative conference, Elon Musk predicted that by 2040 there would be at least 10 billion humanoid robots, with each priced between $20,000 and $25,000. Do the math. According to Musk, this technology could be worth $250 trillion by 2040. Put another way, that’s roughly equal to:…

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XRP Gains 2% on Institutional Demand, Altcoin RotationRipple (XRP) gained more than 2% over the past 24 hours to $1.34, outperforming a flat Bitcoin, primarily driven by steady institutional accumulation via spot exchange-traded funds (ETFs).This move shows alpha, diverging from the broader market’s muted sentiment.The push came on the back of sustained ETF inflows, with spot XRP ETFs recording $11.88 million in net inflows on May 30, signalling persistent institutional demand.Data from SoSoValue shows spot XRP ETFs attracted $11.88 million in net inflows on May 30, extending a streak of positive flows despite broader market weakness.Institutions are treating XRP as…

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The Center for Applied Artificial Intelligence at Chicago Booth is hosting the third AI and Economics Summer Conference (formerly known as MLESC) on Tuesday, August 11 at the University of Chicago. The conference is organized by Sanjog Misra (Chicago Booth), Suproteem Sarkar (Chicago Booth), Annie Liang (Northwestern), and Sarah Cen (Carnegie Mellon). The AIE Summer Conference brings together researchers working at the intersection of AI and economics. We are looking for submissions on research studying how AI methods (e.g., LLMs, agents, alignment with human feedback, machine vision, text analysis) may be used to tackle existing questions in forecasting, experimental design, fairness and bias,…

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