Outsmart, the trade body for the Out of Home (OOH) advertising industry has reported UK OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year despite ongoing economic challenges.
The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and Classic OOH grew +10.1%. Digital’s share of revenue in Q1 was 67%.
Justin Cochrane, Chair of Outsmart, comments: “Despite ongoing macroeconomic challenges, this is an incredibly strong result, demonstrating the confidence brands have in Out of Home.”
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More information, including a detailed breakdown of Q1’s OOH revenue figures, is available for download on the Outsmart website.
The latest figures continue the theme of the OOH industry bucking the wider trend of economic slowdown. In February, the trade body revealed that OOH revenue for year-end 2025 saw growth of +2.6% year-on-year with total revenues of £1.44bn – the highest ever, despite the gloomy backdrop.
The figures, collated by PwC, show Digital Out of Home (DOOH) grew +3.2% and Classic Out of Home was up +1,3%. DOOH’s share of annual revenue is 67%.
Outsmart is the UK trade body for the Out of Home (OOH) industry. It collaborates with all parts of the industry to provide a central reference point for members, aiming to protect and advance their relationships with the advertising community, the public and national and local government.