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Specification:
Click to read the article below and then answer the questions:
Pepsi revenue declines after US consumers flinch at higher prices
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Is demand for Pepsi elastic or inelastic?
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What information are you using to support your conclusion?
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Is there any information that contradicts your conclusion?
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How does Pepsi’s pricing and response compare to that of Cadbury?
Ariel Slonim at MRU Econinbox