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Hassan Shittu
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Trump Media and Technology Group has confirmed plans to distribute a new digital token to its shareholders, marking the clearest step yet in the company’s gradual expansion into blockchain-based products tied to its media and financial services ecosystem.
In a press release, the company said it intends to issue the token to shareholders of its publicly traded stock, DJT, in partnership with Crypto.com.
The distribution will be carried out using Crypto.com’s infrastructure, with the token expected to run on the Cronos blockchain, which is designed to support high transaction throughput and interoperability across networks.
Trump Media said Airdrop Token does not equal ownership
According to the announcement, each ultimate beneficial owner of DJT shares would be eligible to receive one digital token for every whole share they own, beginning at a record date that will be set in the future.
Trump Media said token holders may periodically receive rewards throughout the year, which could include benefits or discounts tied to its products, including Truth Social, the Truth+ streaming platform, and its prediction market product, Truth Predict.
The company emphasized that the token is not intended to function as equity or a financial security. Trump Media said the digital asset will not represent ownership in the company or any other entity, and that holders should not expect rewards tied to profits generated through managerial efforts.
The token may also be non-transferable and cannot be exchanged for cash, according to the disclosure.
Trump Media chief executive and chairman Devin Nunes said the company sees the token as a way to reward shareholders while operating within what it described as improving regulatory clarity.
He added that the company plans to rely on Crypto.com’s blockchain technology to implement the distribution. Trump Media said further details about how and when the token will be issued are expected to be released in the new year.
The announcement comes as Trump Media’s stock showed renewed activity, as the shares of DJT were recently trading at about $13.30, up roughly 5.85% on the day, reflecting investor attention following the token disclosure.
As Revenue Plateaus, Trump Media Leans Deeper Into Digital Assets
Financially, the company continues to report modest revenue alongside sizable losses. In the trailing twelve months of 2025, Trump Media reported revenue of $3.67 million, a slight increase of about 1.6% from 2024, when revenue totaled $3.61 million.
That figure, however, remains below the $4.13 million reported in 2023, the strongest year in the past three-year period. The data shows that revenue growth has largely stalled, with the company struggling to meaningfully expand its income base.
The token distribution fits into a broader pattern of crypto-related initiatives from Trump Media over the past year.
In April, the company disclosed that it was exploring the launch of a utility token and a digital wallet as part of an expansion of Truth+, initially positioning the token as a way to pay for streaming subscriptions before potentially extending its use across other services.
Trump Media has also expanded into financial products through its Truth.Fi brand. In January, the company announced plans to invest in Bitcoin and other digital assets and to work with Crypto.com on launching crypto-focused exchange-traded funds.
In July, Trump Media revealed it had invested $300 million in options linked to Bitcoin-related securities, seeking exposure to crypto price movements without directly holding the asset.
By November, the company’s growing exposure to digital assets had also brought new risks into focus.
Trump Media reported a quarterly loss of $54.8 million after Bitcoin prices declined, pushing earlier crypto purchases underwater and contributing to continued earnings pressure.