The move is set to not only help brokers expand revenue streams by charging fees to access the trading algorithms (algos), but also help fintech firms scale up by distributing their algo strategies across multiple platforms. Retail clients may be able to access such strategies for as little as ₹5,000 per strategy.
Algorithmic or algo strategies use computer programs or pre-set formulas to execute trades when certain conditions like price, volume or technical patterns are met.
Sebi’s revised framework for safer participation of retail investors in algorithmic trading has been fully implemented since April 2026. It stipulates that brokers must obtain exchange approval for each algo, tag all orders for audit trails, monitor application programming interface (APIs), and handle investor grievances. In addition, exchanges must supervise algo trading through testing and surveillance. Given the regulatory clarity, many brokers have now rushed to provide services.
Large traditional brokers such as HDFC Securities and Motilal Oswal Financial Services already provide algos to clients. Other brokers are in the process of launching such services. Raise Securities, which owns Dhan trading platform, recently acquired the algo-provider startup Stratzy. Angel One, Upstox, SBI Securities, Kotak Securities, IIFL Capital Services and 5paisa are also preparing to offer these services to clients. Groww is also in conversation with algo platforms to onboard some strategies. Email sent to Groww did not elicit a response until press time.
“While algo trading has been around for some time using APIs provided by brokers, we expect higher adoption by retail customers in the long term,” said Gaurav Seth, managing director and chief executive officer at 5paisa Capital.
The algo strategies are expected to attract retail derivatives traders. Currently, 12 algo providers or vendors are registered with the NSE.According to Mohit Bhandari, cofounder and chief executive of Stratzy, an algo strategy provider, most retail traders either do naked derivatives trading, or have to create trading strategies using multiple futures and options to hedge their risk, which is difficult to track. “Algo trading provides convenience through automation. It also becomes much easier to deploy sophisticated strategies,” Bhandari said.
Brokers eye algos offerings
“The algorithmic trading landscape is becoming increasingly competitive. We anticipate a significant shift in trading volumes toward algorithmic strategies over the next two years,” said Puneet Maheshwari, director at Upstox.