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Home»Alternative Investments»LIA 2026: Howatson+Company wins Gold and Silver in Direct, Showpony takes Silver in Design, Wildlings scores Bronze in Audio & Radio
Alternative Investments

LIA 2026: Howatson+Company wins Gold and Silver in Direct, Showpony takes Silver in Design, Wildlings scores Bronze in Audio & Radio

By CharlotteOctober 2, 20263 Mins Read
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October 2 2026, 12:45 pm | BY Ricki Green | No Comments

Howatson+Company, Showpony and Wildlings have all picked up Statues at the 2026 London International Awards (LIA), with the Direct, Design, Package Design and Audio & Radio juries announcing their winners after days of on-site judging in Las Vegas.

 

Australia’s tally from the latest round of results stands at one Gold, two Silver and one Bronze.

Direct

Howatson+Company won Gold in Experiential and Events for Selleys ‘If You Can Take It, It’s Yours‘, and Silver in Out-of-Home for the same campaign.

The Direct jury, led by Jury President Keka Morelle, Chief Creative Officer of Ogilvy LATAM, awarded a Grand LIA, 13 Gold, seven Silver and eight Bronze Statues. Australian expat John Mescall, Global Chief Creative Partner, Dentsu Creative, served on the jury.

The Grand LIA went to LePub Mexico City for Tecate ‘Welcome Back, Paisano‘.

11 Gold, 7 Silver and 8 Bronze were awarded in the category.

VIEW THE DIRECT WINNERS

Design and Package Design

Showpony won Silver in Product Design for Tetley Tea ‘The Uncomfortable Cup‘.

Led by Jury President Yoshihiro Yagi, Executive Creative Director/Growth Officer of dentsu Japan, the Design jury awarded a Grand LIA, 12 Gold, 16 Silver and 16 Bronze Statues. The Design Grand LIA went to BETC, Paris and AKQA for Levi Strauss & Company ‘Unsponsored‘.

In Package Design, the jury awarded a Grand LIA, two Gold, four Silver and two Bronze Statues. The Grand LIA went to Studio Sonda, Vizinada, for Piquentum ‘Label created by the wine itself – Piquentum Brut Nature‘.

VIEW THE DESIGN WINNERS

VIEW THE PACKAGE DESIGN WINNERS

Audio & Radio

Wildlings Creative Agency, Perth won Bronze in Public Service/Charity/NGO for Perth Wildlife Hospital ‘The Method‘.

Wildlings’ Creative Partners, Pat Lennox and Matt Wilson, said: “Perth Wildlife Hospital is staffed largely by volunteers who give up their time to care for sick and injured animals. We’re so happy to help raise awareness of the amazing job they do.”

LIA 2026: Howatson+Company wins Gold and Silver in Direct, Showpony takes Silver in Design, Wildlings scores Bronze in Audio & Radio

Led by Jury President Ajay Vikram, Chief Creative Officer, Publicis Groupe South East Asia, the Audio & Radio jury awarded three Gold, four Silver and nine Bronze Statues.

Across the Tasman

Colenso BBDO won Bronze in Audio & Radio for Skinny ‘Ads In My Phone Call‘ in Creativity on a Budget Series. Gary Steele, Chief Creative Officer, McCann New Zealand, served on the Audio & Radio jury.

VIEW THE AUDIO & RADIO WINNERS

Still to come

Three new juries have now taken their seats: TV & Cinema and Online Film, Creativity in Media, and B2B and Business Transformation. Australian expat Samira Ansari, US Chief Creative Officer, Grey New York, is judging TV & Cinema and Online Film.

 

LIA 2026: Howatson+Company wins Gold and Silver in Direct, Showpony takes Silver in Design, Wildlings scores Bronze in Audio & Radio



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